We surveyed 8,622 social media managers to better understand the work environment and required skills of a typical social media manager. Here are the results.
How much intelligence is required as a social media manager?
Low
High
Working as a social media manager typically doesn’t require the use of high levels of intelligence in daily tasks.
Can I learn to become a social media manager?
Intrinsic Talent
Acquired Talent
A career as a social media manager typically depends predominantly on qualities you can gain through experience, with a small aspect of skills you are born with.
Is it easy to get a job as a social media manager?
Easy
Hard
It’s typically difficult to find a job as a social media manager.
Do social media managers work full-time or part-time?
53% of social media managers work in full-time roles while 47% work part-time.
Is being a social media manager stressful?
Low
High
Social media managers tend not to find their jobs stressful, which likely contributes positively to career satisfaction.
Is being organized important as a social media manager?
Low
High
Organization is considered a very important trait for social media managers, and is critical to success in the field.
How competitive is the workplace for social media managers?
Low
High
Social media managers see mild competition in their workplace.
Does being a social media manager require frequent time pressure to complete tasks?
Low
High
Social media managers will have to sometimes face time pressure on the job.
Are social media managers allowed to express themselves creatively?
Low
High
Creativity is intrinsic to being a social media manager, and a highly valuable part of the career.
Do social media managers have control over the direction of their work?
Low
High
While sometimes the direction is set, occasionally social media managers will have some flexibility over the direction of their work.
Are social media managers exposed to a wide variety of work?
Low
High
While sometimes repetitive, social media managers tend to have opportunities for variety in their work.
Does being a social media manager require attention to detail?
Low
High
As in many careers, attention to detail is quite helpful for social media managers.
Does being a good social media manager require compassion and empathy?
Low
High
The ability to be compassion and empathetic isn't considered fundamental to success as a social media manager.