Learn about the types of people who become search engine marketing specialists. This page goes into detail about the employment, gender, and ethnic ratios of the workplace.


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Employment Type Mix, 2024

76% of search engine marketing specialists work in full-time roles while 24% work part-time.

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Gender Mix By Career Interest, 2024

This graph shows the distribution of females and males that are interested in becoming a search engine marketing specialist. Four or five star ratings on CareerExplorer indicate interest.

More men than women are interested in becoming search engine marketing specialists at a ratio of 2.21 to 1.

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Actual Gender Mix, 2024

50% of search engine marketing specialists are female and 50% are male.

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Gender Bias, 2024

This is one of the most compelling statistics we collect. Gender bias shows the difference between gender interest in being a search engine marketing specialist and the actual gender mix of people in the career.

If there is a significant difference, then it means there is a gender imbalance between those interested in becoming a search engine marketing specialist and those who end up becoming one.

In this case there are more men interested in becoming a search engine marketing specialist than those actually working as one. It is hard to pinpoint the exact reasons why, but there are likely various forces at play, from changing interests over time to societal norms and biases.

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Ethnic Mix, 2019

The largest ethnic group of search engine marketing specialists are White, making up 52% of the population. The next highest segments are Hispanic, Latino, or Spanish and East Asian, making up 12% and 12% respectively.