The average salary for a publicist in the United States is around $49,486 per year.
Avg Salary
Publicists earn an average yearly salary of $49,486.
Wages typically start from $28,595 and go up to $85,642.
18% below national average Updated in 2023
Publicist earnings by seniority
90th percentile
Top-level publicist earnings begin at:
$41.17 per hour
$85,642 per year
75th percentile
Senior-level publicist earnings begin at:
$31.75 per hour
$66,047 per year
50th percentile
Mid-level publicist earnings begin at:
$23.79 per hour
$49,486 per year
25th percentile
Junior-level publicist earnings begin at:
$17.83 per hour
$37,078 per year
10th percentile
Starting level publicist earnings begin at:
$13.75 per hour
$28,595 per year
Approximate values based on highest and lowest earning segments.
Publicist salary by state
| State Name | Average Salary |
|---|---|
| District of Columbia | $90,110 |
| Washington | $78,030 |
| New York | $77,310 |
| Virginia | $76,520 |
| California | $75,010 |
| New Jersey | $69,080 |
| Massachusetts | $66,570 |
| Rhode Island | $66,090 |
| Connecticut | $64,910 |
| Illinois | $63,540 |
| Colorado | $63,310 |
| Minnesota | $62,850 |
| North Dakota | $62,800 |
| Arizona | $62,560 |
| Maryland | $62,510 |
| Wisconsin | $62,130 |
| North Carolina | $61,970 |
| Ohio | $61,970 |
| Oregon | $61,970 |
| Delaware | $61,890 |
| Nevada | $61,700 |
| Hawaii | $61,620 |
| Alaska | $61,370 |
| New Hampshire | $61,300 |
| Pennsylvania | $60,800 |
| Kentucky | $60,680 |
| Michigan | $60,680 |
| Utah | $59,760 |
| Texas | $59,630 |
| Georgia | $56,640 |
| Iowa | $56,210 |
| New Mexico | $55,730 |
| Indiana | $55,110 |
| Tennessee | $53,580 |
| Missouri | $51,730 |
| Arkansas | $51,620 |
| Florida | $50,870 |
| Alabama | $50,810 |
| Nebraska | $50,710 |
| Wyoming | $50,300 |
| Idaho | $50,180 |
| Oklahoma | $50,050 |
| Vermont | $50,050 |
| South Dakota | $49,860 |
| Guam | $49,590 |
| South Carolina | $49,240 |
| Kansas | $48,980 |
| Montana | $48,980 |
| Virgin Islands, U.S. | $48,980 |
| West Virginia | $48,980 |
| Maine | $48,970 |
| Louisiana | $47,040 |
| Mississippi | $38,550 |
| Puerto Rico | $37,950 |
How do publicist salaries compare to similar careers?
Publicists earn about the same as related careers in the United States. On average, they make less than fundraisers but more than advertising sales agents.
| Career | Median Salary |
|---|---|
| Fundraiser salary | $61K |
| Car salesperson salary | $60K |
| Digital marketing specialist salary | $57K |
| Copywriter salary | $54K |
| Public relations specialist salary | $52K |
| Publicist salary | $49K |
| Market research analyst salary | $48K |
| Online merchant salary | $44K |
| Sales representative salary | $41K |
| Advertising sales agent salary | $33K |
Source: CareerExplorer (Aggregated)