How to become a packaging designer

Is becoming a packaging designer right for me?

The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:

Overview
What do packaging designers do?

Still unsure if becoming a packaging designer is the right career path? to find out if this career is right for you. Perhaps you are well-suited to become a packaging designer or another similar career!

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How to become a Packaging Designer

Becoming a packaging designer involves a mix of education, design training, and hands-on experience. Here’s a typical path:

  • Earn a Degree: Most packaging designers start by earning a degree in commercial art, graphic design, industrial design, or a related field. These programs teach important skills in visual design, materials, color theory, and design software.
  • Build a Portfolio: A strong portfolio showcasing original packaging designs is essential. Students often develop this during school through class projects or internships. A well-rounded portfolio should demonstrate creativity, technical ability, and an understanding of branding.
  • Gain Experience: Internships or entry-level jobs in design studios, marketing firms, or product companies provide valuable experience. Over time, designers can specialize in areas like sustainable packaging, structural design, or specific industries.
  • Stay Current: The design field evolves quickly, so successful packaging designers keep up with trends in materials, technology, and branding. Taking workshops, online courses, or earning certifications in design tools can also help advance a career.

Certifications
While not always required, certifications can help packaging designers strengthen their skills, stay competitive, and demonstrate expertise in specific areas of design and production. Here are some valuable options:

  • Adobe Certified Professional (ACP): Offers certification in key design software like Photoshop, Illustrator, and InDesign—tools widely used in packaging design.
  • Certified Packaging Professional (CPP): Offered by the Institute of Packaging Professionals, this credential shows advanced knowledge in materials, design, manufacturing, and sustainability.
  • SolidWorks Certification: For designers involved in structural or 3D packaging design, SolidWorks certifications demonstrate proficiency in creating technical, product-based designs.
  • Sustainability Certifications: Programs such as the Sustainable Packaging Coalition’s training courses focus on eco-friendly practices, helping designers meet growing demand for green packaging.
  • Color Management Professional Certification: Offered by Idealliance, this certification is helpful for designers working closely with print production, ensuring consistent color quality across materials.