How to become a market research analyst

Is becoming a market research analyst right for me?

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Overview
What do market research analysts do?
Career Satisfaction
Are market research analysts happy with their careers?
Personality
What are market research analysts like?

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How to become a Market Research Analyst

Becoming a market research analyst requires a combination of education, skills development, and practical experience. Here is a guide to help you pursue a career as a market research analyst:

  • Obtain a Bachelor's Degree: Start by earning a bachelor's degree in a relevant field such as marketing, business, statistics, mathematics, economics, or social sciences. Some employers may prefer candidates with a master's degree for advanced or specialized roles.
  • Gain Relevant Skills: Develop skills in data analysis, statistical analysis, quantitative and qualitative research methods, and proficiency in software tools like Excel, statistical software (e.g., SPSS, SAS), and data visualization tools. Strong communication skills, both written and verbal, are essential for presenting findings effectively.
  • Gain Practical Experience: Seek internships, part-time jobs, or volunteer opportunities related to market research, data analysis, or marketing. Practical experience will provide you with hands-on skills and make your resume more attractive to employers.
  • Pursue Advanced Education (Optional): Consider pursuing a master's degree (e.g., Master of Market Research, Master of Business Administration) to enhance your knowledge and qualifications. Advanced degrees can open doors to higher-level positions and specialized roles within market research.
  • Build a Portfolio: Create a portfolio showcasing your research projects, data analysis skills, and any relevant work or internships. A portfolio provides tangible evidence of your abilities and can impress potential employers during job interviews.
  • Network and Join Professional Associations: Attend industry events, conferences, and networking sessions to connect with professionals in the field. Joining organizations like the American Marketing Association (AMA) or the Insights Association can provide access to resources, job postings, and networking opportunities.
  • Look for Entry-Level Positions: Apply for entry-level market research analyst positions. Look for job openings on online job portals, company websites, and professional association websites. Tailor your resume and cover letter to highlight your skills and relevant experience.
  • Continue Professional Development: Stay updated with industry trends, new research methodologies, and technological advancements. Pursue certifications like the Professional Researcher Certification (PRC) offered by the Insights Association to enhance your credentials.
  • Excel in Interviews: Prepare for interviews by practicing common market research questions, showcasing your analytical skills, and demonstrating your ability to translate complex data into actionable insights. Be prepared to discuss specific projects or experiences where you applied your market research skills effectively.

Certifications
There are several certifications available for market research professionals that can enhance their skills, credibility, and career prospects. Here are a few notable certifications for market research analysts:

  • Professional Researcher Certification (PRC): Offered by the Insights Association, the PRC is a widely recognized certification for market research professionals. It demonstrates expertise in market research principles, ethics, and practices. Candidates need to pass an examination to earn this certification.
  • Certified Business Intelligence Professional (CBIP): Offered by the Data Warehousing Institute (TDWI), the CBIP certification covers various aspects of business intelligence, including data analysis and research. While not specific to market research, it can be valuable for professionals involved in data analysis and interpretation.
  • Google Analytics Individual Qualification (GAIQ): While not market research-specific, Google Analytics certification demonstrates proficiency in web analytics, which is valuable for market research analysts involved in online data analysis and digital marketing research.
  • Microsoft Certified: Data Analyst Associate: Offered by Microsoft, this certification is ideal for professionals working with Microsoft Power BI, a popular business analytics tool. It demonstrates skills in data visualization, modeling, and business intelligence.
  • Certified Analytics Professional (CAP): Offered by the Institute for Operations Research and the Management Sciences (INFORMS), CAP certification is suitable for professionals engaged in advanced analytics and data-driven decision-making. It covers various analytics domains, including descriptive, predictive, prescriptive analytics, and data management.
  • Qualitative Research Professional (QRP): Offered by the Insights Association, the QRP certification is specific to professionals engaged in qualitative research methods. It validates expertise in qualitative research design, execution, and analysis.