We surveyed 445 franchise owners to learn what personality traits and interests make them unique. Here are the results.


Holland Codes

Franchise owners are enterprising and investigative

Franchise owners tend to be predominantly enterprising individuals, which means that they are usually quite natural leaders who thrive at influencing and persuading others. They also tend to be investigative, which means that they are quite inquisitive and curious people that often like to spend time alone with their thoughts.

If you are one or both of these archetypes, you may be well suited to be a franchise owner. However, if you are realistic, this is probably not a good career for you. Unsure of where you fit in? Take the career test now.

Here’s how the Holland codes of the average franchise owner break down:


Big Five

The top personality traits of franchise owners are conscientiousness and extraversion

Franchise owners score highly on conscientiousness, which means that they are methodical, reliable, and generally plan out things in advance. They also tend to be high on the measure of extraversion, meaning that they rely on external stimuli to be happy, such as people or exciting surroundings.

Once again, let’s break down the components of the personality of an average franchise owner: