How to become an editorial makeup artist

How to become an Editorial Makeup Artist

Becoming a successful editorial makeup artist involves a combination of artistic skill, technical expertise, training, practice, networking, a strong portfolio of work, and ongoing learning. Here’s a snapshot of the pathway to the career:

High School Diploma or Equivalent
Most entry-level editorial makeup artist positions require a high school diploma or equivalent. High school education provides a foundation in basic communication and math and organizational skills, and it lays the groundwork for further learning. Courses in drawing, painting, sculpture, and photography, will be especially applicable to a career in editorial makeup.

Make-up Artistry Education
While there are no formal requirements to become an editorial makeup artist, consider enrolling in a reputable make-up artistry school. Some schools may offer specialized programs in editorial / photoshoot makeup.

Other Formal Education Options
Enrolling in a cosmetology or aesthetics and skin care program is another training option for aspiring editorial makeup artists. These programs provide a comprehensive understanding of skincare and makeup application. A fine arts degree, though wider in scope, is yet another pathway to a career as an editorial makeup artist.

Practice and Skill Development
Attend standalone masterclasses, workshops, and seminars to learn about different makeup styles, techniques, and products. Continuous learning is essential to stay updated with industry trends. Invest time in hands-on practice, applying makeup on different skin tones, face shapes, and features. Focus on perfecting a range of makeup looks. Experiment with different makeup products, tools, and techniques to develop your skills and understanding of makeup application.

Build a Portfolio and Create an Online Presence
Create a professional portfolio of your best editorial makeup, showcasing a variety of makeup looks, styles, and models. Include both before and after photos to demonstrate your transformation abilities. In addition to a physical collection of photographs that demonstrate your versatility and range, establish an online presence through a website or social media profiles. This can help potential clients and employers discover your skills.

Gain Experience
Offer makeup services for free or at a discounted rate to friends, family, or acquaintances to gain some basic real-world experience. Join online forums, social media groups, and communities focused on editorial makeup and editorial photography. Engage with other artists and photographers, share your work, and learn from experienced practitioners. Work on student films, independent projects, or low-budget productions to build your resume and showcase your skills. Volunteer to work on local photoshoots or fashion shows. Seek internships or apprenticeships with makeup or photography studios.

As you gain experience, consider specializing in a specific area of editorial makeup, such as fashion, beauty, photography, celebrity, or music and entertainment.

Persistence and Dedication
Breaking into the editorial makeup industry can be competitive and challenging. Be persistent, patient, and dedicated to your craft.

Seek Opportunities
Look for job openings with agencies, studios, media companies, and fashion and beauty brands. Apply for positions as a makeup artist or editorial makeup assistant.

Networking
Attend industry events, workshops, conventions, and trade shows related to makeup, makeup photography, and entertainment. Networking can help you connect with professionals and learn about job opportunities.

Certifications and Professional Organizations
While there are no universally recognized or standardized certifications specifically for editorial makeup artists, there are several optional certifications and memberships that can enhance your credibility, showcase your skills, and demonstrate your commitment to continuous learning and to the industry. Here are a few you might consider:

• The National Association of Screen Make-up and Hair is a UK-based association for professional makeup artists and hairdressers who work in film, television, theater, fashion, and photographic.
• The International Make-Up Artist Trade Show (IMATS) is a series of makeup trade shows held in various cities worldwide. It offers workshops, seminars, demonstrations, and opportunities to connect with industry experts.
• The International Association of Professional Makeup Artists is a membership association created to provide education and business development services for people working as, or studying to become, a professional makeup artist. The minimum requirement to become a Certified Professional Makeup Artist is a combination of experience and education equivalent to three years of full-time employment, while the minimum requirement to become a Master Certified Makeup Artist is the equivalent of five years of full-time employment.
• The Professional Makeup Artists Conference & Expo is an industry expo for those who specialize in the makeup profession. Featuring experts from the beauty, fantasy, body art, entertainment and special effects, fashion, and bridal industries, PMAC encompasses all facets of the trade.
• Industry-Recognized Makeup Brands may offer certification programs for makeup artists who use their products. While these certifications may not be specific to special effects makeup, they can demonstrate proficiency in using a particular brand’s products. Some brands also provide makeup artists with industry discounts and priority access to new products.
• Associated Skin Care Professionals (ASCP) is geared towards skincare professionals, but offers benefits that can be valuable for makeup artists as well. It provides educational resources, industry news, and networking opportunities.
• The National Association for Holistic Aromatherapy (NAHA) is a valuable resource for editorial makeup artists and other industry professionals who specialize in using natural and holistic products.
• Online Communities and Forums like LinkedIn, Facebook, and beauty-related forums can provide a space for makeup artists to connect, share insights, and learn from one another.
• The Academy of Motion Picture Arts and Sciences (AMPAS), the organization behind the Oscars, while not exclusively for makeup artists, includes makeup artists in its Makeup Artists and Hairstylists Branch. Membership, which is by invitation only, offers opportunities to participate in the Oscars voting process and attend industry events.
• The British Academy of Film and Television Arts (BAFTA) includes makeup artists and hairstylists as part of its membership and offers access to industry events and networking opportunities. Membership is BAFTA is open to individuals with more than five years’ experience in key creative or senior executive roles across film, games, and television.
• Make-Up Artist Magazine, while not an association, offers a wealth of resources, industry news, and education for makeup artists, including those specializing in editorial makeup.

Understanding Business Management
If you plan to establish your own editorial makeup business or freelance in the field, it is crucial that you understand basic business principles, such as pricing, invoicing, client communication and customer service, and traditional and social media marketing. While some knowledge in these areas can be gained in entry-level jobs, working under the guidance of an experienced makeup artist, aspiring editorial makeup artist entrepreneurs may wish to take courses in these and related business subjects. In addition, be sure to research any required licenses or permits for operating a makeup artistry business in your area, and consider obtaining liability insurance to protect yourself and your business in case of any unforeseen incidents or accidents.