Learn about the types of people who become content managers. This page goes into detail about the employment, gender, and ethnic ratios of the workplace.


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Employment Type Mix, 2024

76% of content managers work in full-time roles while 24% work part-time.

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Gender Mix By Career Interest, 2024

This graph shows the distribution of females and males that are interested in becoming a content manager. Four or five star ratings on CareerExplorer indicate interest.

More men than women are interested in becoming content managers at a ratio of 1.08 to 1.

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Actual Gender Mix, 2024

68% of content managers are female and 32% are male.

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Gender Bias, 2024

This is one of the most compelling statistics we collect. Gender bias shows the difference between gender interest in being a content manager and the actual gender mix of people in the career.

If there is a significant difference, then it means there is a gender imbalance between those interested in becoming a content manager and those who end up becoming one.

In this case there are significantly more men interested in becoming a content manager than those actually working as one. It is hard to pinpoint the exact reasons why, but there are likely various forces at play, from changing interests over time to societal norms and biases.

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Ethnic Mix, 2019

The largest ethnic group of content managers are White, making up 56% of the population. The next highest segments are South Asian and Black or African American, making up 11% and 8% respectively.