The job market for announcers in the United States

There are currently an estimated 28,000 announcers in the United States. The announcer job market is expected to shrink by -11.4% between 2022 and 2032.

How employable are announcers?

CareerExplorer rates announcers with a F employability rating, meaning this career should provide poor employment opportunities for the foreseeable future. Over the next 10 years, it is expected the US will need 2,000 announcers. That number is based on the retirement of 5,200 existing announcers.

Are announcers in demand?

Strong competition is expected for jobs as a radio or television announcer. Many of the available openings will be created by the need to replace retiring workers or those who move out of smaller markets. Some additional opportunities may arise from the expanding segment of internet stations, which have lower start-up costs than traditional broadcasting ventures. Short-term contracts may be available for freelance announcers who sell their services to networks, advertising agencies, independent producers, and sponsors of local events. Station mergers and consolidations, along with technological advances, increased syndication, and the expansion of satellite stations, have decreased overall demand and resulted in entry-level candidates sometimes competing for jobs with experienced on-air announcers. Aspiring announcers, therefore, will need to be more persistent and more patient than ever before. They will invariably need to have impressive credentials to be considered for the best jobs. The most sought after qualifications include a journalism, broadcasting, or communications degree; multimedia skills and knowledge of business and consumer issues; as well as an engaging on-air personality.

What’s the supply of announcers?

The announcer industry is concentrated in California, Texas, New York

Announcer job market by state