The job market for advertising sales agents in the United States

There are currently an estimated 111,400 advertising sales agents in the United States. The advertising sales agent job market is expected to shrink by -7.2% between 2022 and 2032.

How employable are advertising sales agents?

CareerExplorer rates advertising sales agents with a D employability rating, meaning this career should provide weak employment opportunities for the foreseeable future. Over the next 10 years, it is expected the US will lose -1,000 advertising sales agents. That number is based on the retirement of 7,000 existing advertising sales agents.

Are advertising sales agents in demand?

As is the case for many occupations, job growth for advertising sales agents will continue to be driven by the decline in print advertising, the growth in the number of cable distributors, and the electronic boom. Demand will therefore be strongest for advertising sales agents familiar with the dynamics of targeted advertising for smart phones, tablets, and online radio stations. On the other hand, the technology of search engines and software applications may allow companies to develop new customer bases with fewer agents. Large metropolitan areas where many advertising agencies and media representative firms are located will, of course, produce more jobs than smaller cities. If consolidation of media businesses and negative economic conditions cause companies to reduce the frequency of advertising campaigns, the demand for sales agents in this sector declines. While a high-school degree is typically the only educational requirement for advertising sales agents, a university degree in business or marketing will potentially open doors to opportunities with large companies that attract higher numbers of applicants. Job candidates who know how to build client relationships and are able to manage the pressure of a quota- and commission- based role are likely to have greater success in the field of advertising sales.

What’s the supply of advertising sales agents?

The advertising sales agent industry is concentrated in New York, California, Florida

Advertising Sales Agent job market by state